Street Superior: Convention Superiority
The Culture has been Blessed
Sole Superior has come a long way from being a gathering of local sneakerheads and streetwear fans. Not only has the annual convention put Singapore on the map of street culture, it has also introduced local designs to the global streetwear community. This year, Sole Superior is turning things up a notch - I'll let the event speak for itself:
"Street Superior is a festival dedicated to Singapore's subcultures combining streetwear and sneakers, music, digital & street art. this is also the 6th edition of sole superior, Singapore's premier sneaker and streetwear convention. Housed in a bigger venue, with a larger showcase: kicks. threads. art. grub. music. street..."
"Street Superior is a festival dedicated to Singapore's subcultures combining streetwear and sneakers, music, digital & street art. this is also the 6th edition of sole superior, Singapore's premier sneaker and streetwear convention. Housed in a bigger venue, with a larger showcase: kicks. threads. art. grub. music. street..."
Yes, Sole Superior is now Street Superior. *Sets wig on fire*
Becoming the convention it was always meant to be
In the volatile fashion world where trends come and go, Street Superior is able to keep the convention fresh every year by trying new ideas, hyping the event and bringing in record numbers yearly. The throwback video sums up how seemingly random things helped to support the different themes of each edition, from arcade machines to community wall art.
The logo is bold, fun and full of life. What better way is there to usher in a new era of this convention than by channeling a Japanese manga-inspired aesthetic - think of streetwear in Asia and you'd likely think of Japan's Harajuku. To me, this identity is seen as an aspiration for Street Superior to elevate Singapore's status as a slipper nation to one which is a hub for street culture; Harajuku but Singaporean.
Promotional images showcase the logo's versatility in portrait and landscape mode - in portrait mode, 'superior' stands out more. Props to the designer(s) who selected the typefaces, as the neon and manga-type fonts contrast nicely with the bold 'superior' sans serif.
The neon signs give viewers a sense of what the convention is about: eats, kicks and tees. They just have to do a gif where all those movement lines come to life:
Well, this wasn't exactly the gif I had in mind, but it suits the identity well nonetheless.
The movement lines also help to showcase the brands nicely - visioning a logo coming towards you is ever marketer's dream.
Kope kope kope
Of course, a premier convention would not be one without exclusive stuff, so be sure to cop these coveted gems.SBTG & VeChain, SBTG x Ipam Evil
Fresh off National Day Rally fame is Mark Ong from SBTG. Never mind that he already has fans from around the world, PM Lee and the Singapore Tourism Board is helping him go mainstream, so even ah-sohs will know him soon enough.
For this year's Street Superior, Mr Sabotage is collaborating with blockchain company VeChain, introducing tech to sneaker culture in order to authenticate sneakers.
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| Bigfoot's a fan |
SBTG is also dropping a collab collection with Ipam Evil from Indonesia.
It's making me feel some type of way, as streetwear should.
Flab Slab's Misadventure Time
Fab Slab's latest collection mixes pop culture and Singapore icons so well that I am reminded of why I have this blog in the first place - to showcase great works of local design.
Yep, this collection is literally made for design history books. "Did you know that the Merlion was inspired by Lady Rainicorn?"
I can never look at a Wang Wang biscuit the same way again.
I can never look at a Wang Wang biscuit the same way again.Eyeyah's Halloween Art Show
Bringing the spooky to Street Superior is Eyeyah!, with a pop-up store featuring art from Chloe Bennett and Cute Brute. With eye-catching pop art that is cheeky and rated E (for Everyone), cool designer parents can use the Eyeyah! mag to introduce design to their young.
Konichiwa legendary status
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| An earlier iteration of Street Superior's logo |
Street Superior is only beginning to scratch the surface of achieving its fullest potential. Many iconic streetwear festivals have come before Street Superior which founders Jonathan Fong and Dexter Tan can learn from.
Hopefully, in a few years time, Street Superior would become one of Singapore's flagship events, similar to the F1 street circuit race (collab maybe?) The streetwear industry shows no sign of slowing down and Street Superior should continue pulling no punches as it gains mainstream relevance on a path to convention superiority.
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